I spent much of my career in interior design in New York — surrounded by extraordinary objects, meticulous craftsmanship and a world where beauty was taken seriously. My work brought me constantly between New York and Europe, between two ways of understanding what it means to live well.
But years of transatlantic travel, demanding schedules and relentless pace began to change the way I thought about beauty itself. Gradually, almost imperceptibly, my curiosity shifted — from what surrounded me to what was happening within me.
That question took me to Cosmoprof Bologna — not once, but over three consecutive years — moving through laboratories, formulations and emerging technologies in search of something I could not yet fully articulate. I was not interested in adding another supplement to a market already crowded with noise. I wanted something I would genuinely want to take myself.
Something sophisticated enough for the woman who reads labels. Who travels. Who has become increasingly selective about what she puts into her body — and who understands that what we choose every single day matters far more than what we do on occasion.
That search eventually led me to France, to a pharmaceutical laboratory, and to the beginning of The Reset.
"What we do every day ultimately matters more than what we do occasionally. Privé Rituel was created to make that daily choice beautiful."
